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Women’s Fashion Websites

Lulus

Fashion websites like Lulus deliver an exceptional online experience to customers. Their website is filled with playful copy, colorful and large images, and a userfriendly website design experience. During seasonal events, there are collections added for women’s clothing for that event such as Holiday at Christmas.

Their product page is always exceptional for the customer. If you try to order a size but it’s sold out, you can send your email to be notified when more returns to stock. (And I’ve received an email for a back in stock item so they really do send it). But their Fan Photos/Customer Reviews are my favorite. Seeing how other customers in different sizes or different colors look in the product can really help you envision what you’ll look like as well. And it even lists the size customers ordered to help you see what it looks like ondifferent body types. As with other fashion websites, there’s even a complete the look section which typically includes the accessories the model is wearing but sometimes offers other suggestions to create a stunning outfit.

FABLETICS

Fashion websites such as Fabletics center around a personalized experience for the customer. Before you can even see the collection of products, you’re required to go through a quiz asking questions about which compression level you prefer for your apparel, high rise or mid rise preference, length of leggings, color preferences, and more.

After filling out the personalization quiz, you’ll be shown items in your clothing size automatically. But you’ll still have the option of buying items in different sizes in case you plan on buying for a friend. When you head over to the product page, customers are able to select different models for the main picture. For example a 5’9” model wearing a large or a 5’4” model wearing a small.

Fabletics also has a Shop the Outfit section which allows customers to buy the whole outfit set rather than just the leggings. This feature on the women’s fashion website helps the brand increase their average order value so they can generate more sales from a single customer.

ANN TAYLOR

The fashion website Ann Taylor has a great customer friendly top navigation menu. It in, it includes “New Arrivals” (so customers can find the latest products), “Petites” and “Tall” so that customers with different body shapes can find the right products, and even seasonal products with its “Holiday Shop.

The drop-down from the top navigation goes into even more detail. This helps customers better navigate the fashion website so they can find exactly what they’re looking for. There’s also an ‘Under $50’ section for customers looking for more affordable products to buy.

On the product pages, size charts are included in all drop-down menus. And they also include sizing for petite and tall so that every body type can find the corresponding size chart that best suits her. The page also includes reviews which also include a woman’s age so if you’re buying a gift for a person in a specific age group, it can help to know if the outfit is right for her. The review also includes body type so that you can understand which body frame the outfit would look best in.